OWNER Oct ‘23 - Present

• Lead and oversee all facets of the agency, ensuring the strategic growth and success of client campaigns

• Cultivate new business relationships while nurturing existing ones, securing long-term partnerships and driving client satisfaction

• Guide and mentor a team of marketing professionals, fostering innovation, growth, and client-centric strategies

• Leverage over a decade of experience in digital marketing to deliver targeted solutions that increase ROI and client value across multiple industries
  
  

DIRECTOR OF CLIENT SERVICES Nov ‘22 - Nov '23

• Develop and oversee multiple client relationships, ensuring top tier service, consistently strong performance, and retention

• Strategize with account managers to deliver results, improve performance, and take action in service of clients

• Grow and lead the team’s development with exceptional communication skills, strong leadership, and a growth mindset
  
  

ACQUISITION MARKETING DIRECTOR May ‘22 - Nov '22

• Lead a team focused on awareness and lead generation for both employer and candidate clients, guiding their purchase decisions to the correct service for their needs

• Develop client-facing and internal initiatives to be executed in bi-weekly Agile sprint work, and measure success of those initiatives

• Lead a department-wide branding refresh, testing copy and creative for user engagement, informing the ongoing progress of our brand

DIRECTOR OF PAID TRAFFIC Mar ‘19 - Feb ‘22

• Hired and led a team that implemented weekly strategies to meet the KPIs of a 70-client book of business

• Developed subscription-based programs that could be quickly scaled to meet the unique demands of new clients, earning their trust, and securing their business

• Tracked performance and implemented improvements to lead generation that boosted qualified lead flow by more than 3x and delivered a more than 5x increase in ROI

ACCOUNT MANAGER     Oct ‘14 - Mar ‘19

• Played a critical role in the successful launch of the startup by developing service offerings and overseeing growth in operations and client satisfaction

• Vetted, implemented, and trained team members on new analytics and reporting platforms designed to track large ad investments

• Kept company relevant and competitive by regularly adding new ad platform capabilities

DISTILLERY PRODUCTION MANAGER     Apr ‘12 - Sept ‘14

• Identified white space opportunities for new product offerings, collaborating with development teams to expand company portfolio, build the brand, and generate excitement in the market

SALES MANAGER     Mar ‘11 - Oct ‘14

• Safeguarded against employee burnout and overwork by hiring seasonal staff, managing schedules, and overseeing task delegation

• Built trust with customers by listening to their unique challenges and providing exciting, tailored solutions

// PROFESSIONAL

• Campaign Planning

• Analytics + Reporting

• Project + Staff Management

• SaaS Development

• Projecting + Managing Budgets

• Improving Efficiency

• Reducing Costs

// TECHNICAL

• Google, Facebook, Instagram, and Major Search / Social Ad Platforms

• Salesforce, Basecamp, Trello, and Project Management Platforms

• Canva, Photoshop, and Audio, Video, Image Editing Software

• MS + Google Office Suite

• Bachelor of Arts

  • Communications + Marketing

  • Ashford University, Iowa

• Google Partners

• Lean Six Sigma